Case Studies
Case Studies
Sunlight Nyus'ugesi Campaign
Sunlight Laundry Bar is an iconic South African product. Its multiple uses make it a firm favourite with consumers looking to make a value purchase. The core target audience is LSM B and C.
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Wuhu Deal Banner

Using the WiFi inventory to engage users at key venues around the country, WUHU Deals has been able to build awareness of available deals on the Wuhu platform, as well as drive new and existing users to the site, positively impacting on coupon conversions.
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Omo Campaign
In August 2016, OMO leveraged a powerful combination of targeted SMS, USSD functionality, and mobile couponing to drive volume on the OMO Hand Washing Powder 2kg. 
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Unilever Deals First-To-Market Deals Platform

Unilever’s first-to-market deals Platform, Unilever Deals, has harnessed the power of mobile in South Africa to connect and convert over 380k unique consumer profiles.

Launched in 2014, the mobile-first solution set out to grow an active base of users and build a rich understanding of people who interact across product categories, enabling better media personalisation, cost efficiencies and improved response rates.
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Ilovelife Platform
South African not-for-profit organisation, LoveLife, partnered with Thumbtribe to mobilise their HIV prevention strategy designed to drive behaviour change and empower teens to secure brighter futures.

Thumbtribe designed and developed iLoveLife, a mobile first, data-driven, rewards platform to join the dots between offline and online channels, educate and engage teens and provide the organisation with valuable consumer insights.
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Start Smart Platform

In this campaign, for do-good optical company FOUR-BY-FOUR, we shared the joy of giving the gift of sight through improved vision. For every pair of glasses that the company sells, a donation is made to the FOUR-BY-FOUR foundation which distributes free eyewear in underprivileged neighborhoods. This campaign included a live website that enabled people to see the world as visually impaired people do all the time.   
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Flora Innovation Campaign

Surf clothing company FRANGIPANI has already hosted well over a dozen international surfing competitions, and was looking to reach surfers using a different means of communication. We hooked up with some YouTube surfing celebrities and had them create short videos talking about their funniest surf story ever. At the end of the video, they invite viewers to share their own stories - the response was outstanding, with lots of shared stories, lots of virality and lots of brand exposure. 
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Samsung What If I Can Campaign

This travel company specializes in providing authentic experiences worldwide. We sought to reach professionals who like to travel and seek out authentic experiences. We then created authentic multisensory experiences that included music, food and language to imbue an international sense of adventure within the comfort of their own location. The campaign was a big success and resulted in more than 1000 signups to TRAVELWELL’s monthly newsletter.  
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Delivering Results

Across a wide variety of sectors and industries, we help brands win in digital.

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Know What's For Dinner Campaign

This new digital payment company was eager to find a new way to reach clients. We assessed their target audience and determined it to be young professionals, between 23 and 30, who simply don’t shop the way their parents did. We identified key areas where the product could be used, such as bars, shopping malls, restaurants and shops, and set up portable ‘banks’ to show how SPENDSWIFT makes monetary transactions simpler and swifter. 
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Skip Keep It Rewarding Campaign

In 2016, Skip set out to establish a Customer Relationship Management programme that would grow an active base of users and build a rich understanding of consumers, so enabling better media personalisation, cost efficiencies and improved response rates.


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MTN Video Campaign

MTN wanted to create a rich, impactful awareness campaign to launch their touted MTN Night Shift & MTN Hello World concepts. The campaign required Thumbtribe to deliver significant reach and high impact on launch.
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Standard Bank Cafe Blue Sponsorship Campaign

OMD Digital wanted to target Wi-Fi users directly within passenger terminals to create awareness around the launch of Standard Bank’s new domestic lounge, Café Blue, at OR Tambo International Airport.
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Delivering Results
Across a wide variety of sectors and industries, we help brands win in digital.
Engagement Tools