Unilever's First-To-Market Deals Platform
SEE ALL WORK
Unilever’s first-to-market CRM Platform, Wuhu Deals, has harnessed the power of mobile in South Africa to connect and convert over 380k unique consumer profiles.

Launched in 2014, the mobile-first solution set out to grow an active base of users and build a rich understanding of people who interact across product categories, enabling better media personalisation, cost efficiencies and improved response rates.
Visit Site

Unilever's First-To-Market Deals Platform 

Unilever’s first-to-market Deals Platform, Wuhu Deals, has harnessed the power of mobile in South Africa to connect and convert over 700k unique consumer profiles.

Launched in 2014, the mobile-first solution set out to grow an active base of users and build a rich understanding of people who interact across product categories, enabling better media personalisation, cost efficiencies and improved response rates.
Usability
SEE ALL WORK
The simple, intuitive experience caters for sign up from any internet-enabled device. Consumers can personalise their savings by selecting coupons from a range of Unilever's most popular brands and products, add to their virtual basket and redeem in store at their convenience with a single code.
Usability
The simple, intuitive experience caters for sign up from any internet-enabled device. Consumers can personalise their savings by selecting coupons from a range of Unilever's most popular brands and products, add to their virtual basket and redeem in store at their convenience with a single code.
Point Of Sale Integration
SEE ALL WORK
Point of sale integration with South Africa's largest retailers enables real-time collection and tracking of vital performance data across campaigns from the moment the mobile advert is delivered, all the way through the real-world purchase showing actual conversion and ROI on marketing spend.
Point Of Sale Integration
Point of sale integration with South Africa's largest retailers enables real-time collection and tracking of vital performance data across campaigns from the moment the mobile advert is delivered, all the way through the real-world purchase showing actual conversion and ROI on marketing spend.
Real-time Performance Optimisation
SEE ALL WORK
With over 2.5m issued coupons, an 11% redemption rate and unrivalled engagement rates, the Wuhu Deals platform is leveraged by brands to make data-driven decisions ensuring sales goals are achieved during a campaign.
753 895
Registered Users
390%
Sales Increase
16%
Average Redemption Rate
500%
Increase In Coupons Redeemed
Real-Time Performance Optimisation
With over 2.5m issued coupons, an 11% redemption rate and unrivalled engagement rates, the Wuhu Deals platform is leveraged by brands to make data-driven decisions ensuring sales goals are achieved during a campaign.
753 895
Registered
Users
390%
Sales
Increase
16%
Average
Redemption Rate
500%
Increase In Coupons Redeemed
Brands Featured On The Platform
SEE ALL WORK
Brands Featured On The Platform
Awards
SEE ALL WORK
Best E-Commerce Site
IAB Silver Bookmarks Pixel Award 2014

Excellence in Relationship Building / CRM
Mobile Marketing Association Silver Smarties Award 2015

Excellence in Lead Generation
Mobile Marketing Association EMEA Gold Smarties Award 2015

Best Mobile Website
Mobile Marketing Association Silver Smarties Award 2015

Strategic Initiative of the Year
Unilever AAR Media Excellence Awards 2015
Awards
Best E-Commerce Site - IAB Silver Bookmarks Pixel Award 2014
Excellence in Relationship Building / CRM - Mobile Marketing Association Silver Smarties Award 2015
Excellence in Lead Generation - Mobile Marketing Association EMEA Gold Smarties Award 2015
Best Mobile Website - Mobile Marketing Association Silver Smarties Award 2015
Strategic Initiative of the Year - Unilever AAR Media Excellence Awards 2015