STANDARD BANK CAFE BLUE SPONSORSHIP CAMPAIGN

STANDARD BANK CAFE BLUE SPONSORSHIP CAMPAIGN


OMD Digital wanted to target Wi-Fi users directly within passenger terminals to create awareness around the launch of Standard Bank’s new domestic lounge, Café Blue, at OR Tambo International Airport.

Thumbtribe worked with OMD to create an impactful sponsorship journey for all free Wi-Fi users at the three largest ACSA venues in South Africa.
R E S U L T S

30-35
AGE
1,007,622
IMPRESSIONS
9-10
LSM
8,57%
CLICK RATE
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