Mobile Coupons
Brands can choose to integrate coupons into campaigns to link marketing activities to purchase. Price off discounts provide brands with the opportunity to drive sales volume and sampling of new innovations.
Campaigns touch points include Wi-Fi, SMS, broad sheets, promoters, wobblers, on-pack, social, radio, TV, web.
Mobile Rewards
Brands can also integrate rewards into campaigns to link marketing activities to purchase and boost loyalty. These can be product rewards, where consumers can purchase specific products to receive cross-category product rewards, or lifestyle rewards. By purchasing specific products at full price using a deals code, consumers receive lifestyle reward vouchers in real-time.