Reflecting the wicked sense of humour consumers have come to expect from Kulula, the airline launched a unique campaign in March 2018 driving entries into their "Get Your Face On A Plane" competition.
The campaign was targeted to Wi-Fi users at some of SA's busiest passenger terminals, including O.R. Tambo, Cape Town International and King Shaka International airports and delivered a stand-out click through rate of over 13%.