Ponds
Pond's
Type: Display | Video
| Lead Generation
POND'S wanted to drive awareness around it's Face of POND's campaign, an exciting competition celebrating South African women. A short, catchy video highlighting the competition and explaining the entry mechanism (via USSD and subject to the purchase of any POND’S product at participating Shoprite stores) was flighted at 21 Wi-Fi enabled malls around the country. The video was supported by Face of POND’S display creative.
738,859
IMPRESSIONS
267,597
SESSIONS
5.7%
CTR
49%
CONVERSION
131,480
VIDEO VIEWS IN 21 DAYS
39,139
UNIQUE VIDEO VIEWS
