National Lottery Pay-U
Type: Display | Video | Lead GenerationRun Dates: 17 - 27 May 2018
National Lottery launched an online payment solution that would make it easy for users to play the Lottery online. To drive uptake of the PayU-powered wallet mechanic, National Lottery ran a video and competition through our extensive Wi-Fi inventory. In just 10 days, Thumbtribe was able to deliver over 80 000 unique video views.
108,378
VIDEO VIEWS IN 10 DAYS
1,764,260
IMPRESSIONS
2.67%
CTR
80,687
VIDEO VIEWS
47,067
CLICKS
