MTN VIDEO CAMPAIGN

MTN VIDEO CAMPAIGN


MTN wanted to create a rich, impactful awareness campaign to launch their touted MTN Night Shift & MTN Hello World concepts. The campaign required Thumbtribe to deliver significant reach and high impact on launch.

Through our Wi-Fi inventory, Thumbtribe was able to focus on the primary target market (age 19-49, LSM 7-8) and to use bustling venues such as airports to target travellers during the peak holiday period.
R E S U L T S

442 548
IMPRESSIONS
19-49
AGE
7-8
LSM
1,5%
CLICK RATE
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