O U R W O R K
SUNLIGHT NYUS'UGESI CAMPAIGN
Sunlight Laundry Bar is an iconic South African product. Its multiple uses make it a firm favourite with consumers looking to make a value purchase. The core target audience is LSM B and C.
WUHU DEALS BANNERS
Using the WiFi inventory to engage users at key venues around the country, WUHU Deals has been able to build awareness of available deals on the Wuhu platform, as well as drive new and existing users to the site, positively impacting on coupon conversions.
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OMO CAMPAIGN
In August 2016, OMO leveraged a powerful combination of targeted SMS, USSD functionality, and mobile couponing to drive volume on the OMO Hand Washing Powder 2kg.
UNILEVER DEALS FIRST-TO-MARKET DEALS PLATFORM
Unilever’s first-to-market deals Platform, Unilever Deals, has harnessed the power of mobile in South Africa to connect and convert over 380k unique consumer profiles.
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Launched in 2014, the mobile-first solution set out to grow an active base of users and build a rich understanding of people who interact across product categories, enabling better media personalisation, cost efficiencies and improved response rates.
FLORA INNOVATION CAMPAIGN
Surf clothing company FRANGIPANI has already hosted well over a dozen international surfing competitions, and was looking to reach surfers using a different means of communication. We hooked up with some YouTube surfing celebrities and had them create short videos talking about their funniest surf story ever. At the end of the video, they invite viewers to share their own stories - the response was outstanding, with lots of shared stories, lots of virality and lots of brand exposure.
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SUNLIGHT CAMPAIGN
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WUHU DEALS BANNERS
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OMO CAMPAIGN
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UNILEVER’S DEALS PLATFORM
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FLORA INNOVATION CAMPAIGN
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KNORR WHAT'S FOR DINNER CAMPAIGN
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SKIP KEEP IT REWARDING CAMPAIGN
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SKIP KEEP IT REWARDING CAMPAIGN
In 2016, Skip set out to establish a Customer Relationship Management programme that would grow an active base of users and build a rich understanding of consumers, so enabling better media personalisation, cost efficiencies and improved response rates.
KNORR WHAT'S FOR DINNER CAMPAIGN
This new digital payment company was eager to find a new way to reach clients. We assessed their target audience and determined it to be young professionals, between 23 and 30, who simply don’t shop the way their parents did. We identified key areas where the product could be used, such as bars, shopping malls, restaurants and shops, and set up portable ‘banks’ to show how SPENDSWIFT makes monetary transactions simpler and swifter.
