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In this campaign, for do-good optical company FOUR-BY-FOUR, we shared the joy of giving the gift of sight through improved vision. For every pair of glasses that the company sells, a donation is made to the FOUR-BY-FOUR foundation which distributes free eyewear in underprivileged neighborhoods. This campaign included a live website that enabled people to see the world as visually impaired people do all the time.   
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ILOVELIFE PLATFORM
South African not-for-profit organisation, LoveLife, partnered with Thumbtribe to mobilise their HIV prevention strategy designed to drive behaviour change and empower teens to secure brighter futures.

Thumbtribe designed and developed iLoveLife, a mobile first, data-driven, rewards platform to join the dots between offline and online channels, educate and engage teens and provide the organisation with valuable consumer insights.
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SAMSUNG WHAT IF I CAN CAMPAIGN

This travel company specializes in providing authentic experiences worldwide. We sought to reach professionals who like to travel and seek out authentic experiences. We then created authentic multisensory experiences that included music, food and language to imbue an international sense of adventure within the comfort of their own location. The campaign was a big success and resulted in more than 1000 signups to TRAVELWELL’s monthly newsletter.  
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