Knorr
Knorr What's For Dinner
Type: Coupon Campaign
In partnership with Knorr What’s For Dinner Cooking show presented by TV Show Host, J-Something, Unilever Deals gave away 10 000 coupons weekly for a free product across the Knorr meal solution range. Knorr implemented a recruitment strategy to get celebrity guests and women from the W4D social communities to join the TV show on a weekly basis to drive engagement.
At the end of the show the host encouraged consumers to dial *120*KNORR# to get a free coupon sent to their phone. The SMS serves to provide the consumer with all the relevant information required to redeem the coupon, as well as a call to action to visit Knorr online for more recipe inspiration.
45,000
USER PROFILES CAPTURED FROM TV SHOW
17%
NATIONAL SALES VOLUME INCREASE
60%
COUPON REDEMPTION
FROM TV SHOW
