Unilever Deals Platform

Unilever Deals First-To-Market Deals Platform

290%
INCREASE IN SALES 
2016 vs 2018
1.9 Million
COUPONS ISSUED 2018
19%
COUPON REDEMPTION 2018
217%
INCREASE IN CUSTOMER SAVINGS 2016 vs 2018
360,000
COUPONS REDEEMED 2018
1.2 Million
RE-ENGAGEMENT SMS 2018
Type: Deals Platform (Web and Application)
Consumer engagement & couponing service
Unilever’s first-to-market deals platform, Wuhu Deals, is an always-on, transaction-enabled digital deals and rewards platform, established to be a sustainable, measurable ecosystem for Unilever South Africa’s portfolio of brands. 
 
Harnessing the power of mobile, Wuhu Deals has connected and converted over 53k unique consumer profiles, and contributed to a 290% increase in sales (2016 to 2018).
 
Launched in 2014, the mobile-first solution set out to grow an active base of users and build a rich understanding of people who interact across product categories, enabling better media personalisation, cost efficiencies and improved response rates. In 2018 Wuhu launched an app that is available in both Android and iOS stores making it easier for people to save. 

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Usability
The simple, intuitive experience caters for sign up from any internet-enabled device. Consumers can personalise their savings by selecting coupons from a range of Unilever's most popular brands and products, add to their virtual basket and redeem in store at their convenience with a single code.
Point-of-sale integration
 
Point of sale integration with South Africa's largest retailers enables real-time collection and tracking of vital performance data across campaigns from the moment the mobile advert is delivered, all the way through the real-world purchase showing actual conversion and ROI on marketing spend.
Real-time performance optimisation
With over 1.9m issued coupons in 2018, a 19% redemption rate and unrivalled engagement rates, the Wuhu Deals platform is leveraged by brands to make data-driven decisions ensuring sales goals are achieved during a campaign.

Awards
  1. Best E-Commerce Site - IAB Silver Bookmarks Pixel Award 2014
  2. Excellence in Relationship Building / CRM - Mobile Marketing Association Silver Smarties Award 2015
  3. Excellence in Lead Generation - Mobile Marketing Association EMEA Gold Smarties Award 2015
  4. Best Mobile Website - Mobile Marketing Association Silver Smarties Award 2015
  5. Strategic Initiative of the Year - Unilever AAR Media Excellence Awards 2015
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