TapAppPlay
TapAppPlay
Type: Display | Social | Programmatic | Download campaign
Run dates: 24th January - 17th April 2019
The ITHUBA National Lottery presents the #TapAppPlay campaign as part of the launch of the National Lottery’s first-ever mobile app. The #TapAppPlay campaign is the most convenient way for consumers to play the Lotto, Powerball and Sportstake 13 games. National Lottery game players will be able to skip the queues at traditional lottery counters and play from the convenience of their own homes, on-the-go, or from wherever they choose. The app is free to download and requires no subscription fee. The #TapAppPlay campaign will drive app downloads by emphasising the convenience that the app offers National Lottery players. It will also incentivize app users to become active players of the Lotto, Powerball and Sportstake 13 games, and prompt app users to become more regular players.
20,895,683
IMPRESSIONS
5.15%
CTR
1,077,089
CLICKS
90,210
DOWNLOADS
