Omo
Omo Incentive
Type: USSD | Coupons
In August 2016, OMO leveraged a powerful combination of targeted SMS, USSD functionality, and mobile couponing to drive volume on the OMO Hand Washing Powder 2kg.
With a R20 discount as an incentive, the campaign relied on an exclusively mobile user journey to activate an existing database, driving consumers who had previously bought OMO into store for purchase.
The mobile-first mechanic drove unprecedented volume that resulted not only in a significant increase in national monthly sales, but grew the database via the ease of sharing on mobile, with over 40,000 unique users profiled.
76,905
COUPONS ISSUED
29,130
COUPON
REDEMPTIONS
38%
REDEMPTION RATE
27%
CONTRIBUTION TO NATIONAL
SALES VOLUME
