MyMuze
My Muze
Type: Display | SMS | Video | Email
Run dates: 7 March - 3 April 2019
Vodacom enlisted the power of the Wi-Fi platform to create awareness and drive traffic to the Muze Digital Music Service. The goal was formidable: one million clicks in less than a month. Harnessing the multi-media capability of the Wi-Fi platform, the campaign was able to deliver on target, with 1,016,486 click-throughs in 28 days.
1,016,486
CLICKS
9,074,623
IMPRESSIONS
11.2%
CTR
785,438
COMPLETED VIDEO VIEWS
