WUHU DEALS PLATFORM

UNILEVER'S FIRST-TO-MARKET DEALS PLATFORM


Unilever’s first-to-market Deals Platform, Wuhu Deals, has harnessed the power of mobile in South Africa to connect and convert over 700k unique consumer profiles.

Launched in 2014, the mobile-first solution set out to grow an active base of users and build a rich understanding of people who interact across product categories, enabling better media personalisation, cost efficiencies and improved response rates.

U S A B I L I T Y

The simple, intuitive experience caters for sign up from any internet-enabled device. Consumers can personalise their savings by selecting coupons from a range of Unilever's most popular brands and products, add to their virtual basket and redeem in store at their convenience with a single code.
P O I N T  O F  S A L E  I N T E G R A T I O N

Point of sale integration with South Africa's largest retailers enables real-time collection and tracking of vital performance data across campaigns from the moment the mobile advert is delivered, all the way through the real-world purchase showing actual conversion and ROI on marketing spend.
R E A L  T I M E  P E R F O R M A N C E  O P T I M I S A T I O N S

With over 2.5m issued coupons, an 11% redemption rate and unrivalled engagement rates, the Wuhu Deals platform is leveraged by brands to make data-driven decisions ensuring sales goals are achieved during a campaign.
700 000
SIGNED UP
USERS 
390%
SALES
INCREASE
16%
AVERAGE  REDEMPTION RATE
500%
INCREASE IN COUPONS REDEEMED
B R A N D S  F E A T U R E D  O N  T H E  P L A T F O R M

A W A R D S

Best E-Commerce Site - IAB Silver Bookmarks Pixel Award 2014
Excellence in Relationship Building / CRM - Mobile Marketing Association Silver Smarties Award 2015
Excellence in Lead Generation - Mobile Marketing Association EMEA Gold Smarties Award 2015
Best Mobile Website - Mobile Marketing Association Silver Smarties Award 2015
Strategic Initiative of the Year - Unilever AAR Media Excellence Awards 2015

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