MTN wanted to create a rich, impactful awareness campaign to launch their touted MTN Night Shift & MTN Hello World concepts. The campaign required Thumbtribe to deliver significant reach and high impact on launch.
Through our Wi-Fi inventory, Thumbtribe was able to focus on the primary target market (age 19-49, LSM 7-8) and to use bustling venues such as airports to target travellers during the peak holiday period.
